Privacy Information

This Global Privacy Policy (the "Policy") describes how Bikinilista, a company with its registered office in Milano, Italy, and/or its affiliates ("bkn"), each in its capacity as a controller, process personal information about its customers and potential customers in order to provide you with the best possible service.

Bikinilista and/or your respective local bkn company (hereinafter "we", "our" or "us") collects, stores, processes, uses and discloses personal information about you as described in this Policy, in connection with your use of bkn's websites and apps, your use of our "Connected Products" (if any) or social media pages in your country or region.

For the purposes described in this Policy, bkn may collect the following categories of personal information:

(a) identification data and contact information (such as name, address, telephone number or email address) if you provide it, for example, when creating an online account or participating in an event or making a purchase, or identity data necessary for a sales tax refund request.

b) Payment information: for example, credit card information, account numbers, PayPal account information, or other payment information that you must provide in order to receive products or services ordered from us.

c) Demographic information such as your gender and birthday.

d) Your voice when you call bkn customer service, as the call may be recorded.

e) Preferences and interests that you share with us as part of your privileged contacts or encounters with our customer service representatives (this may include your preferences regarding our collections or other luxury brands, your clothing size, your lifestyle, or basic information about your family environment).

f) Information relating to possible adverse effects of our cosmetic products, which may be health data.

g) Information that you post or submit publicly, on our social networks or on our websites, for example for product reviews.

h) Informationen über Ihre Online-Einkäufe und Einkäufe in Geschäften. Diese können die von Ihnen gekauften Produkte und deren Preise umfassen.

i) When you use our websites, we may collect information about the browser you use and your browsing behavior.

j) If you use our mobile app, we may collect your GPS location where necessary subject to your consent. We may also track how often you use the app and where you downloaded it. We may collect information about the browser you use and your browsing behavior.

k) When you use our Connected Products, we may collect information about your use of those products (for example, about which features of our products you use most or battery level information), as well as geographic data, to the extent necessary to provide you with the service you request.

l) To the extent necessary for the purposes defined herein, we may also collect information posted on third-party websites or social networks about bkn products and services.

Your personal information is either provided directly by you (e.g., when you create an account on one of our websites / through one of our apps, make a purchase, or otherwise contact our bkn customer service) or passively provided by you (e.g., through use of tracking tools such as browser cookies) or collected from third parties (e.g., through social networks).

If you choose not to provide us with personal information when requested to do so for the performance of a contract or as required by law, you will not be able to receive the products or services you ordered or register on our websites, for our apps or in other media.

a) To improve our understanding of your interests and concerns and your use of our products: We may use your information to optimize our websites, apps and products/services. We may use your information to better tailor your experience with us and tailor our marketing to your needs and interests, as we believe it is also in our legitimate interest to better serve you and respond to your needs (Article 6, 1, f, GDPR).

b) To provide our Connected Services, process an order from you, handle your inquiries or answer your questions, and for complaint management: for example, we use your information to process your order and deliver your products. We may also use your information to send you requested information or to communicate with you about your account or our business relationships. We may contact you regarding changes to the website or service updates. We may also contact you regarding feedback, this policy or terms of use for websites. In this case, your information will be processed for the performance of the contract that exists between you and us (Article 6, 1, b GDPR). If you call bkn customer service and we record the phone call, this will only be done with your consent.

c) For security purposes: We may use information to protect our company, our customers, our partners, and our websites or apps against fraud, theft, or any misconduct that could affect our business, as it is our legitimate interest to ensure the security of our online and offline business operations (Article 6, 1, f, GDPR).

d) To manage potential adverse effects of our cosmetic products in accordance with our legal obligations as a cosmetics manufacturer (Article 6, 1, c, GDPR).

e) For anti-counterfeiting and combating illegal distribution channels for bkn products that violate bkn's General Terms and Conditions of Sale and bkn's selective distribution network (in particular by monitoring the quantity of products purchased and the frequency of product purchases), as it is our legitimate interest to protect ourselves against online counterfeiting and to secure our distribution network (Article 6, 1, f, GDPR).

f) For marketing purposes: We may use your information to contact you, as necessary subject to your consent, about new products and special offers that we think may be of interest to you (Article 6, 1, a, GDPR).

g) For analysis purposes: We may use your information to analyze the online reputation of bkn or our products and to evaluate the effectiveness of our online or offline campaigns or events, as it is our legitimate interest to maintain the image of bkn and to optimize our marketing campaigns (Article 6, 1, f, GDPR).

h) Other purposes: we use information to maintain transaction records and other business records for legal, administrative and audit purposes. We also use information to comply with legal, insurance and processing requirements (Article 6, 1, c, GDPR).

3. WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?

We do not disclose or otherwise share the personal information we collect about you except

a) With our parent company and affiliates within the Bikinilista group of companies: only authorized employees, and only to the extent necessary for their duties, have access to the information for the purposes of internal audits, billing or administration, and to provide you with the same level of service worldwide.

b) Service providers and agents who perform services on our behalf: For example, we share information with vendors who send email on our behalf. We may also share personal information with service providers who assist us in operating our website.

c) With banks and other online payment service providers.

d) Our business partners - subject to your consent: For example, we share information with third parties who co-sponsor an event or promotion with us.

e) Third parties - in the context of business restructuring or reorganization (including dissolution or liquidation): This includes a merger of all or part of our business and the transfer, assignment or sale of assets.

f) If we are required to do so to comply with applicable law, to comply with a court order, or generally to respond to a request from a competent authority.

We may collect certain information using cookies, web beacons and other automated methods. A cookie is a text file that is stored in a separate designated area on your device's hard drive, for example, when you visit online services, read emails, or install or use a mobile app. A cookie allows its sender to identify the device on which it is stored during the validity period of a given consent, not exceeding the period of 13 months.

a) Some cookies may be functional cookies used to collect information that allows us to facilitate your browsing experience, for example, by setting your language preferences, storing logins, or storing the contents of your shopping cart or wish list.

b) Other cookies collect information about your behavior by collecting so-called referrer URLs (where our visitors come from, which banners they clicked on and which led them to our website), pages viewed, times of visits to websites. This information allows us to improve our websites and apps, get a better understanding of the products and services you prefer, and offer you personalized messages and/or personalized content on our website or in our apps.

c) We may also use cookies for web analytics to measure website activity and identify the areas of the websites that are most visited. In this way, we improve the visibility of our content.

d) We use cookies to ensure the security of online transactions/purchases via device fingerprinting, which allows us to identify certain characteristics of the device used to place an order.

e) Our websites or apps may contain third party cookies (delivered by advertisers, analytics service providers, etc.) that allow them to collect information about browsing on your devices, including measuring the effectiveness of our advertising campaigns on third party websites. Third-party cookies are subject to the privacy policies of said third parties. We hereby inform you about the purpose of these cookies and how you can manage them, to the extent we have knowledge of them.

f) We may offer the possibility on our website or in our apps to share content with third parties or to inform other people that you have visited our website. This is the case, for example, with "Like" and "Share" functions of social networks (Facebook, Twitter, etc.).

Social networks that offer these functions can identify you even if you do not use these functions on our website. In fact, these features allow social networks to track information about your browsing behavior on our website whenever your social network account is activated while browsing our website.

We cannot control how these platforms collect your personal information while you are browsing our website. We encourage you to read the privacy policies of these social networks to learn how they use information collected through the buttons (including for advertising purposes). The privacy policy should provide you with information on how to manage your settings in your account of a social network.

Except in the case of functional and security cookies, the use of cookies on a device depends on the user's choice, which can be freely made and changed at any time.

You can manage cookies either here or by setting your browser to accept or reject cookies on your device, either for all cookies equally or cookie by cookie. The settings you make may change your browsing performance and sometimes your ability to access certain services that require the use of cookies.

This is the case when we or one of our business partners can no longer tell what type of browser your device is using, for example, regarding language, display settings or connection country or region. We are not liable for reduced access to our services resulting from your prior deletion or refusal of cookies.

Each browser has its own cookie management system, which is described in the "Help" menu item of your browser, where you can find all the necessary information on how to make settings.